Senior Manager, Product Marketing - TeleSign (Marina del Rey, CA)
Company Description Job Description Job Responsibilities Value Proposition/Messaging:
Determining relevant, sustainable and differentiated positioning strategies.
Go-to-market Strategy:
Planning and coordinating all activities for a well-defined market segmentation program Story Telling:
Ability to tell a compelling story to communicate our product s value prop.
This will include crafting product descriptions, data sheets and storyline creation for product demonstrations.
ROI Studies:
Market Segmentation:
Classifying and prioritizing markets to pursue.
Voice of Customer:
Analyzing and outline key customer types that organization is sells to and integrating customer needs into product and company strategy.
Sales Training:
Developing training materials and lead training sessions.
Competitive Analysis:
Monitoring global competitors for activity as well as positioning strategies.
Marketing Requirements Documentation:
Documenting product requirements at a high-level, based on market insights.
Pricing:
Cheat Sheets:
Webinars:
Articles & White Papers:
Analyst Relations:
RFP Assistance:
Subject Matter Expertise:
Proving assistance as a detailed expert about our authentication and data products.
Win/Loss Analysis:
Conducting customer interviews to uncover key reasons behind win and losses.
Case Studies:
Developing customer testimonials about the benefits of our solutions within specific use cases.
Job Requirements 5
years in Product Marketing and go to market planning.
Good understanding of IT security space.
B.
S.
degree/experience and MBA preferred.
Excellent communication skills including experience with executives.
Demonstrated success in working with and driving cross-functional teams and effective project management and analytical/decision-making skills.
Self-starter, high-energy, with ability to execute on business objectives.
Strong teamwork and inter-personal skills.
Ability to think and communicate strategically with a variety of audiences, both technical and non-technical.
Sense of humor.
Source:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Determining relevant, sustainable and differentiated positioning strategies.
Go-to-market Strategy:
Planning and coordinating all activities for a well-defined market segmentation program Story Telling:
Ability to tell a compelling story to communicate our product s value prop.
This will include crafting product descriptions, data sheets and storyline creation for product demonstrations.
ROI Studies:
Market Segmentation:
Classifying and prioritizing markets to pursue.
Voice of Customer:
Analyzing and outline key customer types that organization is sells to and integrating customer needs into product and company strategy.
Sales Training:
Developing training materials and lead training sessions.
Competitive Analysis:
Monitoring global competitors for activity as well as positioning strategies.
Marketing Requirements Documentation:
Documenting product requirements at a high-level, based on market insights.
Pricing:
Cheat Sheets:
Webinars:
Articles & White Papers:
Analyst Relations:
RFP Assistance:
Subject Matter Expertise:
Proving assistance as a detailed expert about our authentication and data products.
Win/Loss Analysis:
Conducting customer interviews to uncover key reasons behind win and losses.
Case Studies:
Developing customer testimonials about the benefits of our solutions within specific use cases.
Job Requirements 5
years in Product Marketing and go to market planning.
Good understanding of IT security space.
B.
S.
degree/experience and MBA preferred.
Excellent communication skills including experience with executives.
Demonstrated success in working with and driving cross-functional teams and effective project management and analytical/decision-making skills.
Self-starter, high-energy, with ability to execute on business objectives.
Strong teamwork and inter-personal skills.
Ability to think and communicate strategically with a variety of audiences, both technical and non-technical.
Sense of humor.
Source:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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