Senior Manager, Product Marketing - TeleSign (Marina del Rey, CA)

Company Description Job Description Job Responsibilities  Value Proposition/Messaging: Determining relevant, sustainable and differentiated positioning strategies.  Go-to-market Strategy: Planning and coordinating all activities for a well-defined market segmentation program  Story Telling: Ability to tell a compelling story to communicate our product s value prop. This will include crafting product descriptions, data sheets and storyline creation for product demonstrations.  ROI Studies:  Market Segmentation: Classifying and prioritizing markets to pursue.  Voice of Customer: Analyzing and outline key customer types that organization is sells to and integrating customer needs into product and company strategy.  Sales Training: Developing training materials and lead training sessions.  Competitive Analysis: Monitoring global competitors for activity as well as positioning strategies.  Marketing Requirements Documentation: Documenting product requirements at a high-level, based on market insights.  Pricing:  Cheat Sheets:  Webinars:  Articles & White Papers:  Analyst Relations:  RFP Assistance:  Subject Matter Expertise: Proving assistance as a detailed expert about our authentication and data products.  Win/Loss Analysis: Conducting customer interviews to uncover key reasons behind win and losses.  Case Studies: Developing customer testimonials about the benefits of our solutions within specific use cases. Job Requirements  5+ years in Product Marketing and go to market planning.  Good understanding of IT security space.  B.S. degree/experience and MBA preferred.  Excellent communication skills including experience with executives.  Demonstrated success in working with and driving cross-functional teams and effective project management and analytical/decision-making skills.  Self-starter, high-energy, with ability to execute on business objectives.  Strong teamwork and inter-personal skills.  Ability to think and communicate strategically with a variety of audiences, both technical and non-technical.  Sense of humor. Source:

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